by Alexander Fury .

Exclusive! Acne Fashion Film for Cruise 2011

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From transsexual-targeted ranges to presentations inside Princess Margaret's apartments via silver-crusted denims and high-profile designer collaborations, Swedish label Acne is known for continually treading its own path - after all, the name of the label is a neat acronym from 'Ambition to Create Novel Expressions'.

The latest creative expression from Acne is 'Concrete Island', a fashion film created by Michelle Jank and Collider films showcasing Acne's 2011 Cruise collection, exclusively presented online on the blog. The premise sounds simple, but the results are anything but, captured in mind-boggling 360-degree by dozens of cameras simultaneously, combining still imagery with a mesmerising sense of perpetual motion to a dizzying, elating effect. The collection itself, for both men and women, revolves around evolutions of simple drapery, classic suiting and t-shirts elongated into minimally-chic sleek evening dresses.

View the new Acne Cruise film created by Michelle Jank and Collider Films above