by Penny Martin .


Being a website and all, when you get something wrong, the temptation is to just amend it in the 'CMS' and pretend it never happened. However, given our commitment to 'open process' and such, I should fall upon my sword with regard to Sølve Sundsbø's film, admit our error and blog it. When we received the disc in the studio, I summoned the design and interactive department (one of whom is on the panel for the BAFTA's, I might add!) to view the film and decide how it was done. 'No, no, no, not underwater, Penny, in post' was the consensus. Apologies, we got it wrong! Eva's presumably been submerged in a tank to put the fire out. So the challenge for the first Moving Fashion film to create motion-in-post-production remains...