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'Eva on Fire'

When the fashion community was asked to make 'thirty seconds of moving fashion' it stood to reason that most image-makers would create a moving spectacle in front of the camera. But clever Sølve Sundsbø is the first in the Moving Fashion series to twist the brief, depart from reality film-making and show how movement might equally be created through image. So do not fret, Eva was not actually set alight during the making of this film! The flames that stream from her hair as she moves are the result of a study of 'motion-in-post-production'.