AMBUSH began as an experimental line of jewellery – innovative pop art inspired designs capturing a distinct Tokyo aesthetic.
The iconic trademarked POW! motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry in 2015, 2016 and 2017.
In 2017 AMBUSH was selected as one of the top 8 finalists for the LVMH PRIZE.
AMBUSH’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Off-White, and SHU UEMURA.
AMBUSH opened its first flagship store on September 2nd 2016 in Tokyo, a space which encapsulates the brand’s ethos in a creative environment under one roof with the design studio.