Eftychia Karamolegkou graduated from Central Saint Martins with a Masters in womenswear. EFTYCHIA is a womenswear brand with a focus on traditional menswear tailoring and the A/W 18 collection represented her first outing as a brand. It was the need while studying to combine luxury and the mundane, with her love for tailoring, that led to the EFTYCHIA woman.
'The suit is democratic in the way that it doesn’t necessarily show a social, educational or financial background from far away. From a distance I wanted the collection to look really normal and boring, which helps my woman to avoid the people she doesn’t want to attract. Those who really want to know her will come close, and then notice the details that differentiate her and the collection, from looking just normal.'
- EFTYCHIA features in a project.