Jamie Windust is a non-binary writer, editor and activist. After finding a lack of media created by people of the LGBTQIA+ community, they founded FRUITCAKE, a magazine dedicated to exploring an honest, authentic and creative self-representation of LGBTQIA+ people. FRUITCAKE was awarded the ASOS Future Talent Communications Award at Graduate Fashion Week 2018. Jamie has recently also signed to Crumb model agency and was involved in Charlie Craggs' campaign for a trans flag emoji, in which the lobster emoji was appropriated in absence of the pink, blue and white Transgender Pride flag, created by American trans activist and author Monica Helms in 1999.