Building on SHOWstudio’s commitment to fashion film, Nick Knight and the team present Barbie In Motion. The moving series gives the iconic doll a unique and futuristic look, merging the worlds of technology and fashion. Barbie is shown wearing three custom Spring/Summer 2016 looks recreated from top emerging designers Caitlin Price, Ashish and Alyx.
In the first clip, utilising the Glitché app, Barbie flaunts Caitlin Price’s smart-casual tailoring. In the second video, complimented by Fiona Gourlay’s illustration, Barbie comes to life through both film and animation, encapsulating Ashish’s playful aesthetic. For the third and final video the SHOWstudio team used a 3-D laser scan to capture Alyx’s clean and graphic designs, transforming Barbie into a digital avatar.
This is the first major video collaboration for @barbiestyle, a leading Instagram account that positions Barbie in the real-life fashion and culture space.