SHOWstudio are thrilled to have worked with Diesel's new creative master, Nicola Formichetti, on the films for Diesel's much-hyped catwalk show in Venice on 3 April 2014. Formichetti asked longtime collaborator Nick Knight to produce films that would form an integral part of the show.
The films, which were displayed in a triptych that mirrored traditional Italian artwork, are ordered into four acts. In another nod to Italy's creative history, the introductory segment features Mahler's 5th Symphony, which is best known for its use in the 1971 Luchino Visconti film Death in Venice. The next film, which formed the imposing backdrop to Formichetti's leather section, features visuals of band Judas Priest and the burning of Norwegian churches, a references to the death metal associations of leather. The next section, which complimented the denim range, features equally striking and jarring images - some of nature, others of hardcore porn. The films flip between actual footage and shots where the footage has been projected onto dancers' bodies - a innovative technique dreamed up by Knight exclusively for this project. The penultimate section, an exploration of deconstruction, features military footage and imagery from Japanese games, while the finale sees Knight draw on his own love of apps and Formichetti's passion for the democratic nature of the web by taking crowd-sourced images of Diesel fans and reworking them into wonderfully bright distorted visions - a nod to the language that Formichetti is developing for Diesel and his plans to 'reboot' the brand.
All the image research was conducted by acclaimed artist and longtime SHOWstudio contributor Rei Nadal. The films are displayed here alongside a special SHOWstudio cut of the catwalk show.