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SHOWstudio

SHOWstudio

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Nick Knight, Stavros Karelis, Anna Trevelyan, MACHINE-A, Rei Nadal, Beth Postle, Raf Simons, Alex Mattsson, Shaun Samson, Ashley Williams, Sibling, Yasu Asano, Tom Hirota, Yu Masui, Jon Emmony, Tor Hopkins, Niamh White, Sally Northmore, Paul Herron, Marie Schuller, Lou Stoppard, Raquel Couceiro, Jason Bradbury and Liam Bendell

SHOWstudio x MACHINE-A

To celebrate our clothing collaboration with MACHINE-A, and in keeping with our tradition of exploring cutting-edge technologies, SHOWstudio 3D scanned the Soho store to create a virtual shop. Use our interactive model to buy exclusive pieces by Raf Simons, Sibling and more, peruse interviews with MACHINE-A's friends and family or simply soak up the vibe of one of London's hottest retailers.

More in this project

  • Overview
  • Interactive
  • Editorial Gallery
  • Fashion Film
  • Shop

Share this page

  • Interactive
    Explore our 3D, virtual model of London concept store MACHINE-A
  • Editorial Gallery
    Nick Knight and stylist Anna Trevelyan captured model Chantelle Winnie in pieces from the MACHINE-A x SHOWstudio collaboration
  • Fashion Film
    Watch Chantelle Winnie model exclusive items created by designers like Raf Simons and Sibling exclusively for SHOWstudio
  • New Shop

About

While serving as a creative consultant on the Met's Punk: Chaos to Couture exhibition and studying archive imagery of spaces like SEX, Seditionaries and CBGB's, Nick Knight became interested in the concept of iconic spaces and shops. What makes a retail destination iconic? Why do some spaces attract such a cult following?

To explore this, and to celebrate our highly anticipated clothing collaboration with MACHINE-A, SHOWstudio presents a pioneering, interactive model of the celebrated Brewer Street concept store, complete with shoppable products and interviews with MACHINE-A's friends and family. The virtual store is a symbol of SHOWstudio's passion for and commitment to exploring cutting-edge technologies and was made in-house by Jon Emmony, who first 3D scanned the shop then built the model digitally. Work your way through the space to browse and buy specially designed, limited edition SHOWstudio x MACHINE-A pieces by Raf Simons, Ashley Williams, Beth Postle, Alex Mattsson, Shaun Samson and Sibling. While you're there why not also watch store founder Stavros Karelis discuss the story and ethos behind MACHINE-A, uncover an original illustration by Rei Nadal, or listen to blogger Susie Bubble explain why she loves the store so much? To really get a sense of the vibe inside London's hottest retailer, we recommend using the interactive while listening to MACHINE-A's 10 track Fashion Mix playlist, which features a selection of songs that are regularly played in store.

We're also launching a unique competition! Visit the MACHINE-A store in Brewer Street and take a selfie in the mirror for your chance to win a special fashion experience. The person behind the most creative selfie - as judged by Knight and stylist Anna Trevelyan - can chose from one of three prizes including a day of behind-the-scenes access at SHOWstudio or MACHINE-A, or tickets to Sibling’s London menswear show. Submit your selfie via Instragram using the hashtag #SHOWstudioMACHINEA by 10 June 2014 for the chance to win.

Shop our SHOWstudio / MACHINE-A e-store.

Credits / Contributors

  • Nick Knight Nick Knight
    Director
  • Stavros Karelis Stavros Karelis
    Director
  • Anna Trevelyan Anna Trevelyan
    Stylist
  • MACHINE-A MACHINE-A
    Boutique
  • Rei Nadal Rei Nadal
    Artist
  • Beth  Postle Beth Postle
    Fashion Designer
  • Raf Simons Raf Simons
    Fashion Designer
  • Alex  Mattsson Alex Mattsson
    Fashion Designer
  • Shaun Samson Shaun Samson
    Fashion Designer
  • Ashley Williams Ashley Williams
    Fashion Designer
  • Sibling Sibling
    Fashion Designer
  • Yasu Asano Yasu Asano
    Buyer
  • Tom Hirota Tom Hirota
    Entrepreneur
  • Yu Masui Yu Masui
    Writer
  • Jon Emmony Jon Emmony
    Art Director
  • Tor Hopkins Tor Hopkins
    E-commerce Manager
  • Niamh White Niamh White
    Curator
  • Sally Northmore Sally Northmore
    Web Developer
  • Paul Herron Paul Herron
    Web Developer
  • Marie Schuller Marie Schuller
    Filmmaker
  • Lou Stoppard Lou Stoppard
    Writer
  • Raquel  Couceiro Raquel Couceiro
    Filmmaker
  • Jason Bradbury Jason Bradbury
    Filmmaker
  • Liam Bendell Liam Bendell
    Technical Supervisor
  • Concept and direction: Nick Knight and Stavros Karelis
  • 3D scanning, modelling and motion design: Jon Emmony
  • Front end development: Sally Northmore
  • Back end development and interactive mechanics: Paul Herron
  • Interface design: Sally Northmore, Jon Emmony and Paul Herron
  • Editorial direction: Lou Stoppard
  • Film editing: Raquel Couceiro
  • Sound recording and editing: Liam Bendell
  • Product collaboration production: Tor Hopkins and Niamh White
  • Production: Lauren Juska

Press images

  • Direction: Nick Knight
  • Styling: Anna Trevelyan
  • Model: Chantelle Winnie
  • Hair: Soichi at Saint Luke Artist Management
  • Make up: Kay Montano at D and V Management
  • Nails: Michelle Humphrey at LMC Worldwide using Maybelline New York
  • Styling assistance: Yao Yao Lin
  • Make up assistance: Anna Payne
  • Photographic assistance: Charlotte Spencer and Rauwanne Northcott
  • Creative assistance: Chris Sutton
  • Production: Charlotte Knight and Lauren Juska

 Fashion Film

  • Edit: Marie Schuller
  • Soundtrack: Jason Bradbury

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Related Blog Articles

  • on 28 April 2014
    MACHINE-A shares a Fashion Mix!
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    SHOWstudio x MACHINE-A is here!
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