Nick Knight and SHOWstudio have long championed mobile phones and new technologies as a way of better capturing and broadcasting fashion shows, creating projects that give a rounded view of the show experience, from backstage preparation to front-of-house action. In 2005, for Editing Fashion, SHOWstudio gave different video editors from a variety of disciplines, alongside SHOWstudio viewers, raw footage of John Galliano's Spring/Summer 2006 show to re-work into their own unique edits. Later, Alexander McQueen hand-picked Knight and SHOWstudio to direct the live-stream of his now iconic Spring/Summer 2010 Plato's Atlantis show.
Additionally, Knight has championed new technologies and apps as a means of shooting fashion. In 2011, Knight conducted the world's first Instagram photo shoot. Featuring model Cara Delevingne, and inspired by Internet memes, GIFs, the web's penchant for cut animal imagery, the shoot showed off key pieces from the Autumn/Winter 2012 collections alongside an array of baby animals.
With all this in mind, and to allow global access to their A/W 16 catwalk show at Tate Britain, the Topshop Unique team tapped Knight and SHOWstudio to capture all the front-row drama and behind-the-scene prep live using Instagram, GoPros, Periscope and 3D scanning.
The images will be sent out via @Topshop on Instagram to their 6.2 million followers and beamed into the windows of their famous Oxford Street store, which will feature a 3-D installation created by set designer Thomas Petherick as the show takes place at 14:00 GMT on Sunday 21 February 2016.
Credits / Contributors
Photography: Nick Knight
Models photographed: Lucky Blue Smith, Olympia Campbell, Mayowa Nicholas, Yumi Lambert, He Cong, Taylor Hill, Malaika Firth, Immy and Suki Waterhouse, Jourdan Dunn, Grace Hartzel, Caroline Vreeland, Erin O'Connor, Karlie Kloss, Lara Stone and Alana Arrington
Photographic Assitance: Britt Lloyd
3D Scanning: Jon Emmony
Backstage Photography: Markn Ogue and Gabriel Carasso
Periscoping: Georgina Evans